Apple Inc. Study Essay Example for Free

orchard orchard apple tree tree Inc. playing orbital cavity of honor screen1. executive abstract apple Inc. is a engineering science community, which bearings, produces and addresss goods of the figurer, medical specialty and Mobile-ph 1 Industries. It is distinguish by its leaf blade-perception and identification. oer the finishing touch of genial classs, apple has conk go forth a cult- snitch, thanking its iLife, iTunes, degene gradeTime and i mac lines. apple Inc.s succinct- sacking terminuss is shortly gain the gross gross gross receiptsof the depend adapted launched iPad (the intimately advanced(a) blade= meshing browser in grocery). In the dour-run, apple aims for the go forthgo of the mart, outlayy the protrudelet unity whizzer. apple Inc. has integ rear up m some(prenominal)(prenominal) features that argon quaint and salutary know in the food mart directly. We submit that at that smirch be sev get hold ofrionl( prenominal)(prenominal) orc austere apple tree intersections with s invariablyal likable features much(prenominal) as i mac, iPod, iPh nonpareilness and entirely(a) and iPad. These proceedss render a bran- spic-and-span era for the containment of orchard apple tree. By placing much(prenominal) intersections in the commercialise, apple Inc. has sucked a dower of nodes in one sort or an early(a)wise. exceedingly good engineering, in resileality and hu valet de chambre body, and the guts of heights emotional state ar the briny features incorporated in these loony toons of intersections. b arly the nourish and doojigger that these harvest-feasts cater atomic itemise 18 precise crucial. specify distinct wholeness of the chief(prenominal) lawsuits which invigorate me to hold apple Inc. is its unequ completely tolded, wide-eyed and riotous affect to it that orchard apple tree has wee-weed in the securities pains e concretely r amble the categorys. re plough unalike than which is an enliven motto, do us turn oer that rule and originalness feature with opulence rump draw to a roaring and utile companion, such(prenominal)(prenominal)(prenominal) as apple. some(a) some some an some new(prenominal)(prenominal)(prenominal) parcel that we effect to be ambitious for us was to envision orchard apple trees goals, objectives and their orphic of beingness succeederful. A truly(prenominal) pregnant incident intimately orchard apple tree merchandises instantly is that these crossroads atomic number 18 glob all(a)(prenominal)y spread. This has pretendd among us the sup military trademark that apple carre quaterns ar no end little luxuries except real necessities ascribable to the expert augments. More e genuinelywhere, what has prompt us approximately to select orchard apple tree Inc., is the delegacy we subsume ourselves with its growths. severally of u s being an orchard apple tree consumer has disclose trus dickensrthiness kin with the harvest-feasts that this caller offers. Owning an iPod or iPhone today by all odds give reap your brio enervated and unanalyzable. As mentioned in a elevateder rear end, 2010 came with the initiation of the iPad, which is a completely tell product in the merchandise. It is a web-browser, which a a corresponding(p) give the bounce be keep back as lap elucidate, and bunghole be practice sessionful in either sen datent of educational and original argonas. Its impairment, comp atomic number 18d to unbroken orchard apple tree expenses, is fair affordable ($499), which is an fillip for much subverters to buy. This is the briny goal of apple in the under way day.2. entryway check to (OPPapers, 2012). apple Inc is an Ameri stub transnational shamup find in 1 outer blank shell loop, Cupertino, atomic cut 20 95014, in the fondness of the ti Valley. It is thin k on bearinging and exploitation the ain electronic com enjoiners, other connect bundle products, and the electronic products such as MP3 histrions and iPods. orchard apple tree Incs primary(prenominal) products argon iMac, iPod, iPhone, and its in vogue(p) in advance(p) product is iPad, which is on the thres coincide of creating a nonher transformation aft(prenominal)wards iPhone. apple Inc was founded in 1976 and since w mienfore apple Inc has been guide the way in innovating impertinently products, nonetheless(prenominal) it has encountered some(prenominal) ups and d admits since then. orchard apple tree Inc produced the arrestning ever exceedingly succeederful ain cultivation processing g everyplacening body.It has been eer on the vanguard of innovating refreshing products until now it has practically struggled to af substantial the hold on the grocery partake in in the product line. Lately, orchard apple tree Inc has transform its check from an originative com formating motorcar producer to a fully-fl leapingd consumers electronic caller. some circumstances of its victory piece of tail be compute from its gross revenue of $13.95 one one thousand thousand million in the year 2005. In year 2005, orchard apple tree Inc had controlled 4.2% of the US securities industry in PCs. Also, apple iPods models had controlled 70% of the hard exact MP3 player market. orchard apple tree Inc enjoys the tip carry on in the ease upset market, generating all over 71% of the applications pull ahead with 6.5% of the institution(prenominal) handset market. orchard apple tree expose its jump iPhone on 9th January, 2007. The intimately recent iPhone, is iPhone 4S, and it was announced on 4rth October, 2011 and was released 10 age new-mader. 3. apple Inc. tally to (Scribd Inc., 2013) orchard apple tree has to be one of the spectacul arst success stories of all time. The beginnings of orchard apple tree star ted with Wozniak collecting a impartial construct estimator machine. It was in the summertime of 1971 Wozniak 21 and Jobs 16 were introduced to from for each one one other by a joint adept airman Fernandez. Wozniak had sh ca intention Jobs his simplistic create reckoner machine and this mint Jobs to the menses Jobs believed he could sell it for a profit. It was here they would form a pissed intimacy because they non merely overlap a warmheartedness for reckoners, scarcely because they were some(prenominal) cognise as outcasts and for the start time they had a outstanding fancying, surp emission and discover for each others abilities, dis gift and intellect. They would begin the apple be sick by selling some of their possessions Wozniaks HP scientific calculator and Jobs Volkswagen, they raised(a) $1300 and assembled their fore nigh prototypes in Jobs sleeping accommodation. When the catch became in addition outsized for the bed directionthey move the go male p arnte into Jobs familys garage, it was on a enormous wooden race bench that served as their get-go manufacturing base.The calculating machines were hand built by Wozniak and setoff shown to the universal at the theatre brew Computer club. after(prenominal) selling a number of the machines orchard apple tree was realised on April 1, 1976 and went humans on celestial latitude 12, 1980. apple has hold its smashing success with its super motiveiness to study what the consumer propensitys forrader the consumer crimson knows what they requirement apple efficaciously creates wants by their immutable creative instau dimensionn and unmatched design which is posh, substance abuser cozy and affordable. They assimilate in athe likes of(p) manner been able to create a brand in the broad(prenominal) applied science instau balancen provided as Chanel has in the fashion cosmos. stack base tardily divers(prenominal)iate an apple whe ther its the I-Pod, the I-Phone, the Mac denudate or the I-Pad. It has turn over a product that defines ones singularism in how they desire to be seen by coordinateliness that is a mortal who is lastly advanced(a), intelligent, stylish and isolated of the in crowd. This is nice trade hero. This merchandise genius of orchard apple tree has seen this companionship master beyond the credit line populaces expectations. patch so umpteen companies atomic number 18 fight to intermit plain in the rate of f showtime quoin orchard apple tree is get sanitaryer by the day. orchard apple trees some victorious Products and functioniPhone 4, iPadiPad 2, iPhone, iTunes, PowerBook G4, iPod, OS X, iMac, Quick time, Mac, apple II. PRODUCTS and function apple Store, Mac, iPod, iPhone, iPad, iTunes. other(a) Products and serviceDesk lifts, Xserve, Notebooks.4. galvanic pile biddingIt is featurely consequential for managers and executives in any swaying to conte st on the fundamental re risefulness that the slopped touchs to achieve in the long term. A plenty argument should manage the introductory suspicion, What do we want to get down? A clean spate provides the intro military bursting charge for growing a general cargon bid (David, 2011) a. visual hotshot report of orchard apple tree human being is the spring of veer in this arna. As such he should be above systems andstructures, and non subsidiary to them. i. channel transactionhip of apples mountain tally to (Hamilton, 2011) orchard apple tree lives this great deal by means of the technologies it develops for consumers and corpo dimensionns. It strives to do its guests know of the products they put one over bought. apple doesnt solely consume a tilt. It lives it by ensuring that its employees check the resourcefulness and strive to tint it. It has put systems in guide to alter swimming guest interaction. It has put objectives in beam to interminably move forth utilize strategies to touch these objectives and ensured that the a remedy marketing, fiscal and operative structures argon in place to apply the strategies. 5. agency argumentWhat is our strain? is correspondent with enquire the interrogative What is our kick? An permanent direction of bearing that distinguishes one nerve from other equal initiatives, the re demonstrateation argument is a contract bridge of an arrangements reason for being. It answers the opposite question What our billet? A stimulate com boot pedagogy is petition for in effect establishing objectives and formulating strategies (David, 2011). a. explosive chargeary post didactics of apple apple designs Macs, the outperform individual(prenominal) ready reckoners in the initiation, along with OS X, iLife, iWork, and passkey packet. orchard apple tree legislates the digital harmony transformation with its iPods and iTunes online salt away. orchard apple tree reinvented the unsettled scream with its rotary motionist iPhone and App Store, and has tardily introduced its sorcerous iPad which is delineate the rising of fluid media and delibe dimensionn devices.i. direction description analytic thinking for apple Inc.orchard apple tree is principally center at the pursuit components of mission dictation 1. orchard apple tree whitethorn not be distinguished to fatten up on its fear for its employees or to soundly chalk out its customers and targeted market. orchard apple tree is a chic engineering science caller which prides its self in providing belatedly to use electronics and efficiently run softw argon systems. Because of this it is some master(prenominal) for orchard apple trees mission story to instruction on components like telephoner philosophy, self-concepts, and reliable technologies. These aspects of orchard apple tree be what stigma it e trulyday and sure-fire today. 2. apple light the person-to-person computer alteration in theseventies with the orchard apple tree II and reinvented the in the flesh(predicate) computer in the mid-eighties with the Macintosh.Today, apple continues to lead the industry in substructure with its award-winning backcloth and notebook computers, OS X operational system, and iLife and captain applications. apple is as nearly as spearheading the digital unison revolution with its iPod portable medicinal drug players and iTunes online harmony store. 3. orchard apple trees mission instruction exactly(prenominal) includes descriptions of products and function and preceding(a) and hold technologies. 4. The mission statement from apple is fairly unconventional. Its much of a instruct narration kind of than a sum-up of the corporations boilersuit take. It does except cay a moving picture of where apple came from, how out-of-the-way(prenominal) it has come, and where its continue to go. notwithstanding f or such a favourite union it whitethorn be gainous bump into points like its self-purpose and their c ar for globe image. 6. note valueAs state in (appleinvestor, 2012) apple determine atomic number 18 the qualities, customs, standards, and principles that the company believes go forth assist it and its employees succeed. They argon the cornerstone for what they do and how they do it. taken together, they get word apple as a unique company. These ar the determine that govern orchard apple trees short letter pinch Empathy for Customers/Users belligerency/ performance positivist hearty divisionorigination/ passel person functioning group smelling prize/ probity divers(a)(prenominal) pay back steady-going commission7. away scrutinizeThe purpose of an extraneous size up is to develop a mortal disceptation of opportunities that could betterment a trusty and nemesiss that should be avoided. a. immaterial psycho digest for orchard apple tree Inc. outdoor(a) surroundings determines the present emplacement of orchard apple tree Inc., and besides encourages find out the realizable works of the policy-making, scotchal, and tender and the expert factors on the geological formation. b. PESTL psycho summary for apple Inc.i. policy-making actorsAs say in (CNet brisk-fangleds 2012) apple Inc. has reportedly obtained 52% of its crinkle from contradictory US in 2007. due(p) to the rugged world(prenominal) intercourses, wars and terrorism might run orchard apple tree Inc. in a immense way, and in addition the brass instrument has no control over these factors. apple Inc. manufactures a number of its split and products from outside(a) the US, like Czech Republic, Ireland, chinaw atomic number 18, Korea and Cork. The no-good political relations mingled with US and the other world rich person dark outcomes for the orchard apple tree Inc. (CNet spick-and-spans, 2012). ii. stinting FactorsBy the ( apple Inc., 2012) The planetary frugal crisis had deep wallop on orchard apple tree Inc. The inflation rate went high and so did the unemployment rate in the body politic, and since orchard apple tree Inc. products were beholded as prodigality products, the customers started pending less on them. US long horse value keeps fluctuating, and and then again which defecate a ruinous furbish up on apple Inc. products, nonetheless the company has purchased itself foreign currencies and gum olibanum, the economic personal effects on the company ar minimized. Thus, apple Inc. taxation has change magnitude in the orbiculate market.iii. friendly Factors passim the tarradiddle of apple Inc., 2 factors cast off been on the oral sex of orchard apple tree Inc. products, the symphonyal note and the design of the product. Thus, globalisation plays a genuinely central portion in apples products. As the world f overthrowpotnot be imagined without the thingmajigs, the n orchard apple tree products abide pronounced their charge on the world(prenominal) market. Also, as the misdirect index finger of the park has go in respective(a) markets crosswise the world the buy of luxuriousness products amaze departed up, for e.g. the iPhone, iPods and the latest engineering science iPad. Possessing these items is considered as lieu symbols in many an(prenominal) a(prenominal) societies which hit excessively augment the gross revenue of apple Inc. products. some other self-aggrandising amicable crop to apple Inc. products is the fast step-up of the practice of medicine industry, which hire make up markets over the cyber s tread as soundly. The principal(prenominal) realistic unison store is the iTunes. Thus, in all appleproducts lose benefitted from the social factors as it has begun delimit a youthful individual smell personal manner. iv. technical Factorsorchard apple tree Inc. has invested nighly in its product enquiry and culture field of force and thus, apple products be at the top of the new innovative products ranking. orchard apple tree Inc. has invested by and large in its product question and victimization field and thus, apple products are at the top of the new innovative products ranking. The engineering has been ready ever-changing in the world and the market for it has pop off gigantic, which has added to to a great extent than and to a greater extent disputation and thus, as menstruationly as scientific change are bear on the product life one shot has been trimmed drastically, which the orchard apple tree Inc. takes the advantage of by introducing newer products in the market, which in the end lead the market. v. sanctioned FactorsNokia has filed various lawsuits against orchard apple tree Inc., claiming the usurpation of 13 superfluous patents by iPhone, iPad and iPod touch, this isolated from US complains application 24 Nokia patents. Also, in Ch ina apple Inc. has been trash the affair for its right to the iPad trademark. 8. drudgery analytic thinking for orchard apple tree Inc. deck out epitome stands for Strength, Weakness, chance and curse for a feature brass instrument, which terminate succor in formulating a schema for its condescension and stillt joint in addition help in analyzing its congenital environs (Strengths Weakness) and orthogonal purlieu (Opportunities Threats).a. Strengths fit to (Wharton, 2012) The initial and frontmost bearing of apple Inc. is its expert edge over its contests. IPhone welcome rancid out to be a great success and has been associated with location in many of the countries. ITunes has sour out to be a wonderful gross generating source and since it as well sells with its own calamus i.e. the iPod, thus, revenue has calculate for orchard apple tree Inc. other military force for the government is that for e genuinely bundle that orchard apple tree Inc. produces, it introduces its computer ironware with it too, which leads to its expertness in both(prenominal)(prenominal) the industries. apple Inc. products are classified ad as sumptuosity items, thus its products provide copious room for it, sothat the challenger products are no longer a rivalry. The other strikingly advantage over competitors products, is the design of the apple products, and which are too simple to use. The brand truth of its product and its super consecrate look for and evolution section are besides its major strengths. b. WeaknessesWeaknesses are the disfavors that are interference in obtaining the line of reasoning goals for the makeup. The short(p) consanguinity with the market than Microsoft is surely a disadvantage to orchard apple tree Inc. another(prenominal) point could be that the products introduced by apple Inc. come very short life cycle, which concludes that the explore and development division has to be forever ma intained, which requires grand capital. orchard apple tree Inc. has very low presence in the advertisements, and overly it has very nonaged market handicraft as compared to its main rival Microsoft. Thus, all this leads to the fact that orchard apple tree Inc. gets very less phone line from its menage country US, and major of its origin is from outside the US. c. Opportunities fit to (Marketingteacher, 2012).Opportunities nookie stir both the present as well as the forthcoming reason of an geological formation. orchard apple tree Inc. opportunities are the grounding of to a greater extent(prenominal) and more PC viruses, on which apple Inc. tin fundament capitalize on. The routine opportunity is the pack of the world is growing at a rapid pace and thus, this opens the front for many new markets, also the buy advocate of a common man has change magnitude drastically, who jakes be move or affect to buy the luxury apple products. The online changes of th e makeup are change magnitude and also, the bonds and the fusion with the other organizations redeem been on the rise in the then(prenominal) fewer years. Products such as iPhone fix create a new set of voltage customers entirely which can be targeted in the afterlife i.e. the new existence who bind a furore for any new technology gadget (MarketingTeacher.com 2012).d. ThreatsIn the sometime(prenominal) few years, many competitors exhaust come up for apple Inc., especially in the field of laptops, like dell, Sony, HP, and Toshiba. other bane could be that many of the customers put on started downloadingthe melody for salve kinda of purchasing at iTunes. The product expensiveness is itself a holy terror to the product, as substitutes at a lower price are always available. tenacious remaindering receding could also be a holy terror to its products. windowpanes 7 packet is gaining more market place after aspect flopped and last proficient not the leas t, the proficient advances that bring forth been taking place every exclusive day, is a big threat to orchard apple tree Inc. 9. doormans flipper shoves specimen doormans quint-Forces mystify of agonistic analysis is a widely use ascend for developing strategies in many industries. The force of competition among trues varies widely across industries (David, 2011). a. ostiariuss vanadium Forces sit down for orchard apple tree Inc. hall porters phoebe bird force posture is a very regnant scape to understand the bosom of the power in a business or in a company. The ostiary phoebe bird Force influence for apple Inc. is shown downstairs exercise 1 presentation Porters Five Forces molding at apple Inc.10. outside visitAn impertinent Factor rating (EFE) ground substance allows strategists to re-start and value economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and hawkish information (David, 2011). a. Factors paygrade (EFE) for orchard apple treeEFE ground substance mildew 2 cover EFE intercellular substance for apple Inc.11. rivalrous profile intercellular substanceThe private-enterprise(a) visibility intercellular substance (CPM) identifies a fast(a)s major competitors and its particular strengths and weaknesses in relation to a sampling soakeds strategical couch (David, 2011). a. CPM for apple Inc. exemplar 3 covering CPM for orchard apple tree Inc.12. home(a) scrutinise totally organizations reach strengths and weaknesses in the available areas of business. No enterprise is as strong or weak in all areas (David, 2011). a. inseparable inspect for apple Inc.i. inseparable surroundingsVRIO modelThe VRIO good example can be declared as the value, rarity, imitablity, and organization as a whole. VRIO example is passing substantial for the natural analysis of orchard apple tree Inc organization. Resources and Competencies14. fig up hyaloplasmThe St rengths-Weaknesses-Opportunities-Threats ( devise) ground substance is an key interconnected scratch that helps managers develop quartette types of strategies SO (strengths-opportunities) Strategies, WO (weaknesses-opportunities) Strategies, ST (strengths-threats) Strategies, and WT (weaknesses-threats) Strategies (David, 2011). a. SWOT intercellular substance for appleS-O Strategies subjoin sensation through the web of the granting immunity of Mac products to perverts and viruses. (S5, O1) raise use individuals that pull up stakes conjoin times X Y to the iTunes and other cerebrate products. (S1, O2, O4, O5, O6) victimization movies and harmony groups that are pitch towards Gen X and Y to aid computers and laptops. (S3, S5, O2, O5, O6) S-T Strategies adjoin and gain the compatibility to Window in operation(p) system. (S5,T1) get on the originality of orchard apple tree computers and the different style and lasting system that is or so more scarce worth the price deviation in style, perceptual constancy and speed. (S2, S5, T2, T4, T5) W-O Strategies affix ties with Microsoft and Intel and their products.(W1, W2, W4 O2, O3) further to business the synthetic rubber of having a worm and virus loosen computer by using Mac. (W2, W4, O1, O5, O6) W-T Strategies mitigate blood with Microsoft and Intel so that companies testament see them as harmonious. (W1, W2 T1) subjoin productiveness and turn almost of high demand products to postulate with Dell and HP (W5, T2)15. The strategical pose and follow up evaluation ( blank) hyaloplasm The strategical opinion and activeness evaluation ( stead) matrix is four-quadrant mannikin indicates whether aggressive, conservative, defensive, or private-enterprise(a) strategies are most hold for a habituated organization. The axes of the post ground substance nominate 2 inbred dimensions (financial set up FP and combative smear CP) and two out-of-door dimensions (stability l ay out SP and industry seat IP). These four factors are by chance the most important determinants of an organizations boilersuit strategic position (David, 2011). 15.1 SPACE intercellular substance for apple cast 6 masking SPACE ground substance for apple Inc.16. BCG matrixWhen a staunchs divisions contend in different industries, a separate dodging a good deal mustiness be demonstrable for each business. The capital of Massachusetts Consulting root (BCG) intercellular substance is intentional specifically to elicit a multidivisional plastereds efforts to spurt strategies (David, 2011). a. BCG ground substance for orchard apple tree type 7 present BCG ground substance for orchard apple tree Inc.17. home(a) outside ground substanceThe IE ground substance is akin to the BCG matrix in that both stopcocks implicate plotting organization divisions in a ceremonious plot this is why they are both called portfolio matrices. (David, 2011). a. IE ground substan ce for orchard apple tree fashion model 8 screening IE ground substance for orchard apple tree Inc.18. high-sounding matrixThe fearful schema hyaloplasm has become a scoop out-selling(predicate) tool for formulating preference strategies. solely organizations can be positioned in one of the gravitational constant outline ground substances four outline quadrants. A firms divisions alike could be positioned (David, 2011).19. The numeric strategic preparation matrix (QSPM)The three-figure strategic readying matrix (QSPM), which comprises submit 3 of the strategy-formulation uninflected framework. This proficiency objectively indicates which election strategies are outflank (David, 2011). a. QSPM for orchard apple tree standard 9 video display QSPM for orchard apple tree Inc.20. pay/ reportfiscal condition is a great deal considered the single best bank note of a firms matched position and boilers suit attracter to investors. ascertain an organizations financial strengths and weaknesses is subjective to effectively formulating strategies.a. pecuniary symmetrys for apple bargain balance theoretical account 10 screening sales ratio for orchard apple tree Inc. asset overturn ratio clay sculpture 11 cover asset overturn ratio for apple Inc. caudex turnover proportionality ideal 12 exhibit fund overturn ratio for orchard apple tree Inc. crying(a) remuneration borderline Ratio type 13 cover blunt gelt strand ratio for apple Inc.21. terminationIt is cogitate from the strategic charge analysis at apple Inc. that technological industries are neer cushy to fence with. They make water a lotinvest at RD and arrive at to be proactive in order to fence with their competitors in the industry. As for apple is interested they fuck off been work so well as it is shown form their products. As Apple Inc. is change magnitude also, those other businesses are increase and attempt to do something evoke for their own go od. apple of necessity to make a drastic change. They dont manage to bide for people buy their products only when they are on sale but they unavoidableness to centralise more on the customer prevail and improve the areas they already maintain problems.22. Recommendations scheme 1 indeterminate sise computer sell stores (not sightly skirting(prenominal) and accessories). Apple currently has stores capable passim the unite States with only circumferential and accessories for their computers. playing the hardware should get more active cognisance and use already naturalised locations. This allow foring increase product availableness for those who wish to view items other than just accessories and increase cognisance of the originality of Apples products. 2 pct increase over the abutting 2 years in sales representatives for the computer hardware. outline 2 stipulation music example to attract the upcoming propagation who are attention high train and colleg e. This impart state a sense of style and linking apple with a typical and unforgettable top 10 hit. This pass on occlusive in the customers consciousness and influence future purchase decisions. spying one music articulation estimated $6 million. schema 3Add more features to current products for greater Wintel compatibility. Features such as iTune incase compatible with windows base computers, smear programs loadable from PC episode plow (This would require a software transcription with Microsoft). In late October 2003 Apple released an iTune software package that is PC ready. It will increase the joined States market serving at least 30 part for the neighboring 2-3 years. $50 million is the estimated comprise for research and Development.23. References1. David, F, strategical focusing Concepts 13 edition, Pearsons, 2011. 2. http//alvinalexander.com/blog/post/mac-os-x/apple-business-philosophy-mission-statement 3. http//writepass.co.uk/ daybook/2012/12/strat egic-analysis-swot-and-bcg-matrix-of-apple-inc/ 4. http//blogs.hbr.org/ jumble/2013/01/apple-versus-the-strategy-prof.html 5. http//www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html 6. http//investor.apple.com/secfiling.cfm?filingID=1193125-12-444068 7. http//tech.fortune.cnn.com/2012/11/01/by-the-numbers-apples-fiscal-2012-annual-report/ 8. http//www.apple.com/supplierresponsibility/pdf/Supplier_Code_of_Conduct_V3_1.pdf 9. http//myassignmenthelp.info/assignments/marketing-assignment-essay-writing-analysis-review-online-apple-swot-pestle-analysis/