Introducing a New Product

Introducing a New merchandiseOur naked as a jaybird overlap is a in any caseth confrontation which is unite with toothpaste. The toothpaste go away come out of the toothbrush drumhead when you press a andton on the handle. When the toothpaste is finished, you dont read to throw the toothbrush away beca mathematical function it is possible to vitiate our toothpaste recharge and to combine it with our toothbrush handle. Recharges can easily be filled. One recharge contains 12gm toothpaste and it is for 20 or 30 brushing. We own intentned to sell our intersection Feekul on internet (with our own website), in super- and hyper stopet and as well as in pharmacies. Nowadays many community have a serious education and this lead to a good job/c beer. Because of the internationalization of many artes in the hole world, citizenry have to contact for doing their job companies and colleagues in other countries. They have to travel a disseminate and have to stay for a short term in a nonher country. The toothbrush with toothpaste in one is diffuse for them to bring it exclusively these people of today having a busy lifestyle, they need to work, they need to raise kids , they need to travel, they need to study and they have a large social life. Because of this they dont have a good deal time to take c ar about their selves. Its master(prenominal) to take c are about your odontiasis, eitherbody knows this. Thats why we pass the new created intersection Fee-Kul. The seg handst growth either the segments of the market are growing in the future. It is already very wanton to travel, you can enter many countries without problems. In the future it leave be more than easier and cheaper to travel, this tar occur group testament definitely grow. There alike will be more and more students all over the world. Because of the good welfare it I will be easier and more authorized for everybody to have a good education, this segment will grow as well. As last the business people, because of the bang-up internationalization it will be more common and important for companies to have many contacts with companies in other countries. This will also grow, because of the importance of the future well-being of the connection.The knowledge of people are changing. Everybody know how important the health of a human being is and they requisite to take care about that. It is normal to go 2 times in a year to the dentist and to brush your teeth twice a day. These are all common facts for people. tho they want to have the best teeth and they want to take care about. Thats why people are sensitive to new convergences for their body which are good for your well-being.We have seen in the last geezerhood a few forms in the toothbrush business. There are many toothbrushes on the market which are good for your teeth, gums, teeth color, challenge bacterium, etc. you can buy a normal toothbrush or an electric one. You can also tell apart the positio n of the hairs of your toothbrush. There are many options to choose a toothbrush. The recent changes are a lot, but they are not very antithetic of each other. There are also a lot of different toothpastes, you can buy them in all different using and tastes.These are all good products but not user-friendly to take and not quick for using. Thats why we will hive away the Fee-Kul. The trend of today is to do everything you can easy and quick, customers will like this thought. Our product is a product which fits in this trend its a good product which will be proved by dentists, its easy to bring and its quick to use. Future predictions The Fee-Kul is product with a good value, everybody can afford it. Its a fact that everybody needs this product, everybody use it so it is a common product. these facts are important for the future, it means our product will not fail because of there is no demand. There is a demand and it is heretofore easier and quicker in use than a common toothbr ush. Drivers such as demographic changes, economic and legislative factors Our product is not sensitive to drivers like demographic changes, economic and legislative factors. Its a common product and everybody use and will use it. There are no factors like this which will fail our product .Implications for our product To outline our product, it is a toothbrush with toothpaste in one, named the Fee-Kul. It is an easy and quick product to use. People like travelers, students and business people, which dont have much time and are many times not at mob, will be our tush group. We will to aim at people which have a busy lifestyle and which are many times not at home and staying somewhere else, but we will to aim at the more or less at the target groups which are mentioned above. Your plans to meet future demands and changes in the market We will introduce our product like our musical theme. If there will be any other demand or customers will have a demand of changing the product, we will do that. If customers are loyal to our product and they want to help us improve, then we want to improve our product for the customer. It will be more boffo in the future if we meet future demands and changes in the market.3) Profile of Competitors The main competitors and their products? If you center on the really comparable product there are no(prenominal) competitors. But you have of course other options in the branch of toothbrushes and toothpastes. In this branch there are many competitors, national and international. Many companies selling toothbrushes and toothpastes.The most popular and known brands all over the world are Aquafresh Colgate Oral-b Sensodyne ZendiumThe most popular products are Normal Toothbrushes (many different options). Electric toothbrushes (many different options). Toothpaste (many different options).All these brands has toothbrushes and toothpastes, but not a toothbrush and toothpaste in one. There is a lot of competition, but we are with the Fee-Kul unique. Advantages and disadvantages of the competitors offerings ADVANTAGES DISADVANTAGESNobody has the toothbrush and toothpaste in one.Many different options in toothbrush and toothpaste.Easy to take with you, the others are big and not easy to take.Other brands are more known and has the confidence of the customer.Quick to brush your teeth, by the others your need more time.4) Competitive AdvantageThe Fee-Kul is a unique product on the market. Fee-Kul has toothbrush and toothpaste in one, is easy to take, is quick to use, good for your teeth and its not expensive. Everybody can afford and use it. There are a few competitors in the market which have related products, but not the same product as the Fee-Kul. The Fee-Kul will be offered in shops whit a good merchandising campaign and a good value for the customers of 2,95.5) Benefits to ClientsThere are a few important benefits for customers when the buy the Fee-Kul Toothbrush and toothpaste in one. Easy to take. Quick to u se. Good value.This means for the customer they will save money they will save time they will increase efficiencies.Because of the good value of the Fee-Kul, customers will save their money. Normally they need to buy a toothbrush and toothpaste, this is a lot more expensive then the Fee-Kul.When the customer use the Fee-Kul, they will notice how much time they save the use the Fee-Kul. You need a lot of time to put toothpaste on your toothbrush, this waste of time is important for busy people in the morning and the withaling.The Fee-Kul is also very efficient, you can use it easy when you are doing a lot of other stuff. You can just grab it and use it, easier is impossible. It is also efficient when you are traveling, you can put the Fee-Kul everywhere. It is small and compact, so easy to take.Buying the Fee-Kul will be very efficient for the customer. As the above mentioned benefits, it will save money, time and it will increase the efficiencies. All these benefits with a capi tal marketing campaign are very attractive for customers to buy it.IV/ MARKETING / SALES STRATEGYWhen you are writing a business plan, the marketing and sales strategy section is an important part of your formal business plan. This part essentially involves excogitateing a marketing and sales strategy for your business Those who are considering lending your small business money or ordering will want to know how you in ten-spotd to reach your target market and chance upon the market share you feel you can attain, which youve already discussed in the market analysis section of your business plan. The marketing plan will help them commiserate that.1) Income sourcesConcerning the income sources, its the start-off and more important step you have to focus on because it will determinate the viability or not that your company and the possible launch or not of the product Will you earn money or go into debt? Do you have minimum resources to launch it? And material?a) CapitalBefore the knowledgeableness of our company, we wanted to be sure to have minimum resources to launch our product its for that we work two years by and by studies, to have a capital of 25 000 euro (divided into 25 equal parts of 1 000 euro each for the five associates) cause of the limited liability of the company. This capital is going to serve us for taking the expenses of rescue into service of the society such as the advancement of the deposit, the deed over birthment of the 3 first calendar calendar month of rent..b) InvestmentsOther persons like our family and friends help us giving two kind of investments MaterielKevins and Annas family help us giving computers and printer for a value of 4 000 euro.. and a car for a value of 40 000 As well, we bought 5 desks and 5 chairs for a value of 1 250 euro. Skills/ toolsAll of us can speak two languages, english and the one of our country so its an important thing to work and expend our product, in a near future, outside Ireland. In addition , Anna K is polish, so it will be very easy to pull off with polish companies to have a cheap monetary value and a good quality, during the fabrication of the product.c) Bank accountWe discrete to choose the bank of Ireland.. in differentiate to have a loan of 300 000 euro. With a calculator online, we can see that if we borrow 300 000 euro over 60 months, we will have to pay after 5 years 361 000 euro. We enclose our monthly repayment in the appendix number 1. http//www.bankofireland.ie/html/gws/business/finance_your_business/quick_quote/ .2) Marketing strategyIts very important to have a heavy marketing strategy in order to target the good customer, to give him what he wants and he need.. but something which is not too full in the actual market of toothbrush3) PricingThe pricing strategies will help us reach our target profit margin. We have to discharge sure than we have included both fixed expenses and variable expenses, and be sure that our price will allow us to reach our b reak even point within a reasonable amount of time having profit. It is very important to give a price which is coherent. Our target are business men who are able to travel a lot and spend more money than others for their comfort, but families and child in the middle class Our product is the first of our present and our company is recent (no market, no flick etc), so the price should be in consequence. We have to mend a price in the bonnie to begin the activity, such asAn ordinary toothbrush This contain one toothbrush, with two recharges (travel or an ordinary utilisation at home), and a hand pocketbook to travel.. for 7.22euro and 6.52euro for recharge.A family pack Complete, full and economical, this pack offer two toothbrushes (adult and child size), two recharges, a dental thread, and a plastic hand bag.. for the little price of 20.In addition, we choose a round price for the pack because it is easy to remember and it vehicle simplicity (our product is simply to use, with a round price).4) advertize and promotiona) DistributionTo launch a product, it is very important to know where your small business will sell its products or services and how it will get those products or services to your customers in your your target market? Delivery terms and appeals? If there are any shipping or labelling requirements?For the two offers, we decided to use tree main interfaces sales forces Costs Where?Pharmacies / package In IrelandInternet Website PackagingAdvertising In EuropeSuper and Hypermarket Members of the company PackagingAdvertisingFree samplesoil for the caretc. In Ireland PharmaciesPharmacies vehicle an image of specialization, security and quality so it is very important for our company to be represented in this kind of store. It is cheap cause we dont have to spend a lot of money for announce and we give a good image of our product. Obviously, we will just choose pharmacies in Ireland in the four main towns which are Dublin, Belfast, Cork and Galw ay. InternetInternet is a sure and clear distributor, and people came to search some of product to sell all the time in Europe. It is a very lucrative source of income, but we have to be alert and to have a consequent reckon for advertising (lots of competitors). In addition, we have to offer short delivery terms to be competitory. We will promote our product thanks to our website, where people will choose, compare and buy their products. It is a good mean to make profit, without spend a lot of money in advertising and sales force to absorb costs the first year. Hyper and SupermarketHyper and Super is the communication mean in which we invest a lot (free samples, car, oil, packaging, flyers), but its the more lucrative. It will help us to promote our product and give the image we want, targeting a large panel of population in Ireland.b) and promotionWe have a budget of 500euro each month for promotion, to dispatch in all of our interface (excluded shop online which has his own bu dget) Logo and catchphrases150euro to print the logo, and 250euro to print and publish our catchphrasesWe are designing our logo by ourselves and manufacturers will put it on toothbrushesWith Feekul, you are cool An easy catchphrases to remember and clear, to give a young and nice image of the company. Calling card100euro to print calling cards.. Online shopWeb hosting and domain, a cost of 70 euro/ month (www.feekul.com). Our online shop will cost 1000 euro. Holidays special promotion5) Sales strategyAfter understand really what the consumer wants and needs it is very important to create a heavy sales strategy, in order to do what the company needs to make profits, and salesWe decide to sell our product in 3 kind of stores pharmacies, online with our website in internet, and in supermarket and hyper in Ireland. It seems to be a good mean to launch and promote our product to target a large panel of population. 50% of our toothbrush will be sell online, because it is cheaper for us, and it permitted to absorb our cost the first year.. selling all over Europe. 25% of our product will be sell in pharmacies (in order to have an image of quality and security) and 25% in hyper and super markets the more expensive but the best mean to make our product popular. For these reasons we will have a competition advantage, because we will be represented in lots of stores, in Ireland and in Europe.We will promote toothbrushes by our own, thanks to our formation so we dont need staff to contact hyper and super, to choose the disposition and negotiate, for the creation of flyers and we will assure the delivery with our own car (we recruit one person to drive the car) For this economical choice, we will be cheap. without make any negligence about promotion and advertising.Concerning our goalspharmacies 150 toothbrushes for each pharmacy/ month and 100 rechargers every month (2 000 pharmacies)supermarkets 300 toothbrushes for each supermarkets every month and 200 rechargers ever y month (2 000 supermarkets)Online First five months 5 000 in total (1 000/month) and after 2 000/month rechargers 0 the fist month,then 500 until twenty percent month, and 1 000 until the 12th.We have a cheap product, innovative and commercialise in 3 different stores to target a large panel of the population.V/ look for AND DEVELOPMENT1) Product evolutionAnybody who uses a toothbrush will say you that it is not the best pleasure of the world and for a lot of people its even a nightmare experience. Consequently our company has to try to develop many projects for the toothbrush moment becomes a pleasure moment for the 6 billion capableness users in the worlda) New productIf our product is a success and it will be a big success, we will can to extend our range of product in the health and hygiene It would be a very good idea to develop a larger range of perfumes toothpaste to satisfy everybody. We have to diversify to the basic perfumes which are bubblegum for child and fresh mint for adults. So with our product it will be very easy to propose toothpaste kit with different perfume like mango, coconut or chocolate The perfumes list dont have end but we choice, after a market investigate, the best perfumes for the customers.So without forgotten the most important perfume, a toothpaste plants-based or/and a bio toothpaste to follow/surf on the eco-friendly wave Develop new perfume its a good idea Develop famous new perfume it would be better idea Indeed we could ask to the famous food brand like Twix, Mars, Canterbury, Bounty or Kinder Physical appearance is more and more important in the new way of life and we are specialist in dental hygiene. Also a good dental hygiene dont permit having a great smile with very white teeth, so we could develop a product which permit to go white the teeth. It would a kind of pen which apply on your teeth. The Teeth White PenIt could be a great thing to do research on a toothpaste tablet. Its the next stage of our product. Ind eed the news way of life bring about the increase the outdoor repast and decrease meal time. Our can answers to this new problem with Fee-KUL but a tablet toothpaste without toothbrush and water, it could be a best success in the world.b) New distribution line of workIf our product is a success and it will be a big success, we will develop new distribution channel to send unceasingly more Fee-Kul. You can buy sandwich, drink, pizza in a vending machine but also for any years newspapers, cigarettes, flowers or condoms but why not our toothbrush? Indeed the primary characteristic of our product is this mobility (With FEE-KUL, you can use our toothbrush everywhere and whenever). So we could ask to the hospital, hotel, bus or railway station, airport, pike area to distribute our product in vending machine. And it would be preferable to do partnership with other hygiene, heath or beauty brand for store together new vending machine. In the same time our web site launch, we could launc h a new website offer. You know, that its already possible for some years buy a lot of product on the web and certainly every products of the world. So why not Fee-KulThe theory is very simple a toothbrush home delivery subscription package. Indeed a very simple report on average, the European and so certainly Irish people change their toothbrush moreover twice a year but a good dental hygiene requires a renewal at least every two or three months. So our website will could be offer a subscription so that receive all the two or three month a new toothbrush with a package of toothpaste refill.Maybe it will be possible to do partnerships with the insurances, dentist or Mutual Insurance association which propose our subscription website.c) PromotionIf our product is a success and it will be a big success, we will develop promotion Channel to be always more famous. The health is big deal for the all countries and so also the dental hygiene we are a big actor of the dental hygiene. On partnership with different country, we could offer free dental hygiene lesson in the schools. It would be the perfect advertising we learn the most important hygiene-based with our toothbrush and after the children talk about our product with her parents. We do the good for the family and for our company. At the beginning, it would be a great thing to do a partnership with a big brand of toothpaste (Colgate, Aquafresh). Indeed to use a famous brand could be increase the fame of our new brand. Of course in compensation we will have to give to this famous brand a percentage of the profits or sales.But if we choose to do this partnership we wouldnt develop ours news toothpaste perfumes and just accept the offer of the famous brand.2) Patents and denounce PatentsThe toothbrush with toothpaste inside already available, however its possible to get a patents demonstrate in compensation of money.To get a license is the operation which consists for the patents owner to give the exploitatio n rights of its patent to another people. The license is also a legal contract Register trademarkOur registration trademark is absolutely necessary. Indeed we have to protect our brand against the potential competitor. This registration is not an obligation in the Irish law but that allowed being the only people who can use the name or the logo.Registering your trade mark creates an official record of your rights as owner of a particular trade mark and makes it easier to anticipate others from using it. Trade mark registration grants a statutory right, subject to certain conditions, to prevent others from using the trade mark without the registered proprietors permission i.e. to prevent infringement . Registration confers an exclusive right to authorise others by means of licensing to use the trade mark for the goods and /or services for which the trade mark is registered. IrelandThe sign action fee is 70.00. If the application is successful, a registration fee of 177.00 is pa yable. The fee for the renewal of a trade mark registration is 250 payable every ten years from the date of filing the application.As register trademark are territorial, indeed an Irish trademark is only valid in Ireland, we feel, that because are target market for our product expands beyond Ireland, it would be necessary to apply for patent protection abroad beyond the Irish jurisdiction.The following options are available to us EuropeWe can register our brand like a Community Trade Mark, which will provide registration in the 27 Countries of the European centre with the OHIM (Office for Harmonisation in the Internal Market ). Its quite easy because its necessary to ask just one registration for to be valid across the European Union. For the registration of a Community trade mark, there is a unique fee to be paid, 900 (online) or 1050 (paper). In a Word, as in Ireland a registered Community Trade Mark is valid for ten years and it can be renewed indefinitely for further periods of ten years. Of course, they are also task to renewed the CTM. WorldWe can also register a international brand with the International Bureau of the World Intellectual Property Organisation (WIPO) but its still more difficult and more difficult. In addition, contrary for a european trademark, its not possible to register our brand in the world. Before we mustiness choose each country that we want integrate this national market. It wont be necessary to register a design because our product doesnt have a particular design.3) Research and developmentTo constitute Research and development department in a new company be very expensive. Indeed that includes a big rise of expenses (personnel, material, patents or license). And secondly, our product our product dont have a technology stock and dont require a high technology.However technology develop very fast and have got a research and development center will be essential in the future to stay a competitive company on the healths market. Firstly, this centre will develop product in dental hygiene like the toothpaste tablet or the teeth White Pen.But after some we could develop other products for the Hygiene, Beauty or Health market.4) System Overview DiagramWe follow the procedures below when developing a new application or solution for one of our clients.This diagram shows how M.A.S.K.A. get an idea, develop it and eventually implement it. We are always striving to improve and looking at new ways to develop. All our departments work together to come to solutions. We test the feasibility and try to integrate and eventually industrialize the product before implementing.Introduction frame Begins when a client initiates a need or an opportunity.System Concept human body Defines the scope boundary of the conceptPlanning phase Includes Project prudence Plan and other planning documents.Requirements analyses phase Analyzer user develops user requirements.Design phase Transforms detailed requirements into complete detai led system design document. maturement phase Converts a design into a complete information system.Integration and testing phase Demonstrates that the developed system conforms to the specified functional requirements document.Implementation phase Implementation of the system into a production environment, and resolution of problems indentified in the last phaseOperation and maintenance phase Describes tasks to operate and maintain information systems in the production environment.VI/ STAFFING AND OPERATIONS1) StaffingWe need just an employee who is responsible printing the logo on your product. This job dont require a particularly qualification.2) Operating planProduct descriptionFee-kul is a toothbrush with toothpaste inside. Head brush has snap-on cap that protect bristles and toothpaste already inside in the brush handle. To dispense the toothpaste onto the brush head only need to twist the wheel on the side of the toothbrush.LocationOur companys headquarter take place in Athlone because we know very good this town and also this is the centre of Ireland and all road go to Athlone. At the beginning our office is renting.Communications facilitiesInternet, fax and phone, www.feekul.com , emailprotected , 090-6498115.EquipmentA vehicle, furniture (desks and chairs), laptops, printers, phones, lamps, video projectors, kitchen facilities, coffee machine.Costs heterogeneousOil, sheets and furniture, wages, tax rates, rent and charges bill, maintenance, business expenses, goods.ManufacturingTo produce our product we decide to outsourcing. Goldcredit Oral Care manufacturer will produce toothbrush and toothpaste. They will also focus on packing, but everything is designed by our company.Quality AssuranceGoldcredit Oral Care manufacturer as an ISO90012000 certified supplier they provide exquisite quality.Product DeliveryOur partnership in distribution is Beatties Distribution Services Ltd. They will organise the safe and efficient movement of goods.StorageFrom the be ginning we are invest in buying our own warehouse to get in the future profit from lettingSellingWe are starting with online shop and buying a domain www.feekul.ie for 69 (excluding VAT) annually. Cost of designing a web application is 500.Product deliveryWe have agreement with courier that in every Friday will take our packages. We can give discount to customers who will buy more than 5 toothbrushes.VII/ FINANCIAL PROJECTIONS1) Product pricesTo fixe our prices we include our costs .2) Cashflow3) Cashflow projections summary4) Income avouchment5) Balance sheet6) Loan